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Dementia 2020 - Partner Profile - PPP Taking Care

Who are PPP Taking Care?


PPP Taking Care is one of the UK’s leading providers of telecare and now helps over 52,000 people to feel supported and confident in the homes they love, for longer. Previously known as Aid-Call Ltd, PPP Taking Care is now part of the AXA PPP healthcare Group, following the acquisition of the business from Age UK in November 2016.

AXA PPP healthcare has been providing private medical insurance for 75 years and, today, also offers wellbeing, counselling, occupational health and rehabilitation services.PPP Taking Care strengthens and extends both AXA PPP healthcare’s presence in the UK market and its ambition to become the trusted partner that enables people to live life well and to the full – whatever their age.

PPP Taking Care is continually developing new services and products to reinforce AXA PPP healthcare’s commitment to supporting healthy ageing.

How are PPP Taking Care and its parent company, AXA, committed to improving dementia care in the UK?


PPP Taking Care and AXA PPP healthcare are committed to tackling dementia which directly and indirectly impacts on the lives of over 1.5 million people in the UK.

AXA is always looking to the future and how it can help people live better and enjoy healthier lives. It has supported Alzheimer’s Research UK, the UK’s leading research charity, since 2015. AXA staff in the UK have raised over £340,000 for the charity through fundraising. They also provide support by sharing professional expertise with them, ranging from marketing advice, providing data analytical tools and assistance on a variety of projects. AXA also arranges regular talks and lab tours with the charity to keep its staff up to date on tackling dementia. Employees are taught how to be more understanding of the condition, and to recognise and feel confident about how to support people in the community with dementia. It already has 2,500 ‘Dementia Friends’ amongst its workforce, which is estimated to be one of the biggest groups in the UK. As part of this, it is supporting the Alzheimer’s Dementia Friends campaign, which helps people living with dementia to continue to live independent lives. AXA recently made a video demonstrating the positive impact of Dementia Friends in the London Borough of Merton.

AXA PPP healthcare also runs a Health Tech & You Awards programme to support and promote innovation in health technology. Among the categories is the ‘Innovations in the Early Diagnosis of Dementia’ category. In partnership with Alzheimer’s Research UK, the category aims to identify excellence in design innovation and technological development that can support the early diagnosis of dementia.


The AXA Research Fund is a scientific philanthropy initiative, where AXA funds academic research projects that contribute to societal progress. For example, one project funded Natalia Salvadores at the University of Edinburgh to undertake an innovative investigation of the potential connection between Alzheimer’s disease and neurovascular alterations due to ageing. To date, AXA has invested €179 million to support 563 academic research projects in 35 different countries and has pledged to provide €50 million euros for the next five years.

How many organisations/clients currently utilise the service/solution across the UK?


PPP Taking Care has been working tirelessly for over 30 years to ensure its 52,000 customers can enjoy life, independently, in their own home. PPP Taking Care welcomes over 1,000 new customers each month, making them one of the leading providers of telecare. PPP Taking Care is delighted to have 100% customer satisfaction.

PPP Taking Care is proud to provide the Age UK Personal Alarm Service. Age UK is the country’s largest charity dedicated to helping everyone make the most of later life. Age UK helps more than seven million people every year, providing companionship, advice and support for older people who need it most.

PPP Taking Care is part of AXA PPP healthcare, which helps to safeguard the health and wellbeing of over two million people. AXA PPP healthcare is just one of the many businesses that form the AXA Group – a worldwide leader in insurance and asset management and serving 105 million clients in 62 countries.

Is there anything you would like to make delegates aware of ahead of the Dementia 2020 conference on 30th April?


As part of the 2018 Health Tech & You Awards ‘Innovations in the Early Diagnosis of Dementia’ category, AXA recognised three finalists in this category that it believes really could make a difference in the future of dementia care. AXA is proud to provide a platform where these businesses can become recognised within the industry.

· Aparito: A digital health platform that provides wearable devices and disease-specific mobile apps to provide remote patient monitoring outside of the hospital environment. This continued monitoring provides real-time data for clinicians to capture subtle differences in ambulation and sleeping patterns, which can’t be conveyed during short, snapshot clinic visits, in a way that actively supports and enhances diagnosis, treatment and drug development. Aparito is also developing a tool which can measure differences in speech patterns. (www.aparito.com)

· Cognetivity: A five minute integrated cognitive assessment (ICA) tool that looks for the earliest signs of impairment by testing the performance of large areas of the brain. The ICA is easy to administer and can learn as it gathers new data to improve its ability to diagnose. As well as having the potential to be a highly effective dementia screening tool, the ICA can also be used for remote monitoring of the progression of diseases and measuring the effectiveness of treatments. (www.cognetivity.com)

· Memrica: A system in the concept stage that aims to detect changes in physical and social behaviour as an early indicator for dementia. Memrica has been reviewing previous research on multiple indicators and is certain there's an opportunity to bring currently separate strands of thinking and analysis together to create a simple indicator of risk. (www.memricaprompt.com)


What do you feel are the key points delegates need to digest when considering a partnership with PPP Taking Care?


PPP Taking Care and AXA PPP healthcare are committed to supporting healthy ageing. They have invested in supporting research for dementia, partner with relevant dementia charities and set up programmes to discover start-up businesses which can support early diagnosis. AXA is a trusted and reputable global brand. PPP Taking Care has enhanced security and operations to align with AXA’s standards and a partnership with PPP Taking Care would ensure that the working relationship is up to AXA standards, regulations and governance. PPP Taking Care is constantly researching the market to make sure it captures emerging technologies to offer imaginative solutions. Especially in dementia care, with 850,000 people living with dementia, this is at the forefront of their plans.

If you would like to learn more about PPP Taking Care please visit www.ppptakingcare.co.uk

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